Are you like me?
A little over a year ago, I started my first internet marketingventure. I had a wonderful product - specifically, an eBook -that I hard worked very hard on.
I bought my own domain name and web hosting, buying a hugepackage to handle all the credit-card-throwing visitors Ithought I was going to get.
I then proceeded to write my sales letter. I actually spenthours on it, tweaking it, making sure there were no spellingmistakes, making sure it said exactly what I wanted it to say.
Finally, my website and my eBook were ready for the EXPLOSION ofsales I thought I was going to get. I set up a pay-per-clickadvertising campaign to get visitors to my site.
I sat back, thinking all the online marketing was done - I wasjust WAITING for the cash to come flowing in!
Guess what happened?
Nothing. Nobody bought my eBook!
What was the problem?! Part of the blame goes to my salesletter. Don't get me wrong, it was good - but not good ENOUGH toget visitors to buy.
How can you avoid my mistake and write a better sales letterthan what I had done? (Don't worry, I've gotten better ;) Followthese tips and you'll be off to a good start.
1) "What's in it for me?" This is the most important thing tokeep in mind when you're writing your sales letter. Pretend tobe a visitor to your website. Why should they buy YOUR productinstead of XYZ Company's? What will it do for THEM? Will yourproduct be worth their hard-earned money? This tip is extremelyimportant.
2) "Make your headline INTERESTING." Your headline (big text atthe top of the sales letter) is almost certainly the mostimportant text on your sales letter. It MUST draw the reader in.If you don't grab the reader's attention in a few seconds,you've lost them forever. Make it interesting... for example,instead of "Buy Oranges Cheap," you should say "Taste HeavenlySweet Florida Oranges for only $0.99!" Be creative.
3) Use testimonials. There's no greater tool to convincing thevisitor of your product's value than testimonials. Some people'ssales letters are mostly testimonials! The testimonials can sellyour product for you. However, do NOT make fake testimonials. Itonly will hurt your business in the end. Give away some copiesof your product away to people who agree to give atestimonial/review of it in exchange. Have some friends tell youwhat they think of it. Ask your current customers for theirexperience with your product.
4) Create fear and desire in the reader's mind. This is verypowerful. Create a fear in the reader's mind that they will beworse off if they don't have your product. Create a desirefeeling so that by the end of the sales letter, the reader ishungry to try your product.
5) Make it easy and safe to order. You must tell the visitorthat it is completely safe to purchase your product through thesecure payment servers, and so on. You MUST have a securepayment server or you might get in trouble with buyers' creditcard information being stolen. Also, you should accept creditcards on your site. I recommend 1ShoppingCart (for physical anddigital products) or ClickBank (digital products only). Theseare two of the well-known and trusted companies of the onlinepayment world. They both are secure and accept credit cards.
Please note that there MANY more tips and MUCH more to learn!These are just a few tips! If you are *serious* about your ownonline business, please check out MarketingTips: InternetMarketing Secrets©
I HIGHLY recommend this course and personallyown it. I can honestly say that it has helped my marketingimmensely! Take a look at it immediately. Click here:Internet Marketing Secrets©
To your success,
Keith Gilbert
About the author:Valuable tips on copywriting, writing sales letter, increasingyour conversion rate and improving your andonline business, and more.
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